Privacy Policy

Introduction

Protecting your private information is our priority. This Privacy Policy applies to our websites and Last Rep (collectively, "Last Rep," "we," "us," or "our") and governs data collection and usage for our ecommerce site and all related services. Our store is powered by Shopify, which enables us to provide our services to you. By using the Last Rep website or services, you consent to the data practices described in this statement.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Updates to this policy

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. Changes are effective immediately upon posting; we will update the "Last Updated" date and provide notice as required by law. Continued use of the site after changes are posted constitutes consent to the updated policy.

Age restrictions

Last Rep maintains this site for individuals who are of legal age (21+) under applicable law. Our site and services are not intended for children or persons under the age of 21, and we do not knowingly collect personal information from them. If we learn or suspect a user is under 21, we will promptly deactivate that account and delete any personal information collected. If you believe we might have information from or about a person under 21, contact us at hello@lastreparc.com. We do not have actual knowledge that we "share" or "sell" personal information of individuals under 16.

Personal information we collect

Information you provide: contact details (name, date of birth, postal address, email, phone), account information (username, password, preferences), financial information (payment card and transaction details), transaction information (items you view, cart, purchases, returns), demographic information, and communications you send us.

Information collected automatically: device information (browser, IP address, operating system, language, time zone, unique identifiers), usage information (how and when you interact with the services, referring and exit pages), and server logs.

Sources: directly from you; automatically via cookies and similar technologies; from service providers acting on our behalf; and from partners or other third parties.

Cookies and tracking technologies

We place cookies — small text files that identify your browser or store settings — to recognize you, customize your experience, and detect fraud. Manage cookie preferences through your browser settings. We and our service providers may also use pixel tags, web beacons, and similar tools on site pages and in HTML emails (for example, to tell whether an email was opened). Much of this data is used only in aggregated or non-identifiable form; where it is associated with your personal information, this policy governs.

SMS/text messaging

By providing your mobile number and opting in, you agree to receive recurring automated texts from Last Rep (promotions, offers, order updates, surveys). Consent is voluntary and not a condition of purchase. Frequency varies, up to 5 messages per month; message and data rates may apply. Reply "STOP" to opt out (you'll get one final confirmation) or "HELP" for help, or contact hello@lastreparc.com. If you provide your number for order confirmations you may still receive transactional texts even without marketing opt-in.

How we use your information

• Provide and improve the services: process payments and orders, manage your account, arrange shipping and returns, remember preferences, enable reviews, and personalize your shopping experience.
• Marketing and advertising: send marketing communications by email, text, or mail, and show you ads based on your activity.
• Security and fraud prevention: authenticate accounts, secure payments, and detect or investigate fraudulent or malicious activity.
• Communicating with you: customer support, service updates, promotions, and surveys.
• Legal reasons: comply with applicable law and legal process, enforce our terms, and protect the rights, property, and safety of Last Rep, its users, and the public.

How we disclose personal information

We will not sell, exchange or otherwise distribute your personal information to unaffiliated third parties without your consent, except as required by law or as set out below:

Service providers: companies performing functions on our behalf (IT, payment processing, analytics, support, cloud storage, fulfillment and shipping) with access limited to what their function requires.

Shopify: our store is hosted by Shopify, which collects and processes personal information about your use of the services, including through enhanced features that incorporate data from your interactions with our store. See the Shopify Consumer Privacy Policy at privacy.shopify.com; depending on where you live you may exercise rights through the Shopify Privacy Portal.

Business and marketing partners: including third-party advertising companies (such as Google) that deliver interest-based ads using cookies. These companies do not receive personal information from us; their practices are governed by their own policies. Learn more or opt out at aboutads.info/choices. We do not respond to "Do Not Track" signals, though we do honor the Global Privacy Control opt-out signal.

Other disclosures: at your direction; within our corporate group; in connection with business transfers or mergers; and for legal matters, including subpoenas and enforcement of our terms.

User-generated content

Any information you post to public areas of the site (reviews, message boards) becomes public. Exercise caution when disclosing personal data — we are not responsible for personal data you voluntarily disclose publicly. If you use send-to-a-friend functionality, you confirm your friend is of legal age and consented to receive the message.

Third-party websites

The site may link to third-party websites we do not control. Review their privacy and security policies when you visit; this policy does not address third parties' practices.

Your rights and choices

Depending on where you live, you may have the right to access, delete, correct, or port personal information we hold about you, and to opt out of "sale," "sharing," or targeted advertising as defined by applicable law. Visiting with the Global Privacy Control signal enabled is treated as an opt-out request for that browser and device. To exercise rights, contact us using the details below; we may need to verify your identity, you may use an authorized agent with proof of authorization, and we will not discriminate against you for exercising rights. You may opt out of marketing at any time via the instructions in our emails, replying "STOP" to texts, or writing to us. If you have complaints, you may also contact your local data protection authority.

Storage, security, and international transfers

Information is collected, stored, and processed in the United States. We use reasonable physical, electronic, and administrative safeguards, but no security is perfect and we cannot guarantee information is secure in transit — avoid sending sensitive information over unsecure channels, and keep your passwords confidential. Retention depends on factors like maintaining your account, legal obligations, and dispute resolution. If we transfer personal information out of the EEA or UK, we rely on recognized mechanisms such as Standard Contractual Clauses.

Contact

Email: hello@lastreparc.com
Mail: 7901 4th St N, Ste 300, St. Petersburg, FL 33702, United States.